Friday, September 4, 2015

Adidas and Italia Independent Sign Eyewear Licensing Agreement

"German sportswear firm Adidas AG said Thursday it had signed a license agreement with a small Italian company, Italia Independent SpA, to make eyewear for its Adidas Originals collection, as both firms try to boost their brands by tapping into a larger customer base with medium-priced eyewear," according to a Market Watch report. Read more.

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