Monday, August 10, 2015
Warby Parker and Nordstrom Form Partnership
"Warby Parker has partnered with department store chain Nordstrom to feature its eyeglasses as part of the department store’s monthly pop-up shops, marking the first such deal the hipster eyeglass retailer has done with a national retailer," reports New York Business Journal. "The program ...[began Friday] and runs through Sept. 6 at six Nordstrom locations, including stores in: downtown Seattle and Bellevue, WA; Tysons Corner in McLean, VA; the Northpark Center in Dallas; the Grove in Los Angeles; and San Francisco Centre in San Francisco, as well as an online. In addition to selling a number of existing Warby Parker frames, the brand designed four exclusive new sunglass styles and other merchandise as part of Pop-In: A rotating pop-up shop curated by Olivia Kim, Nordstrom's director of creative products." Read more.