"Sikk Shades, a new line of performance eyewear for the action sports market, officially launches. Developed by Eddie Bauer Jr, along with some of the industry’s top eyewear designers, Sikk Shades’ flagship frames, the Huckleberry and Qualifier are now available online and in select retailers nationwide. Created specifically for athletes and designed to withstand harsh weather and extreme conditions, Sikk Shades offers clearer vision and better depth perception than traditional polarized glasses as well as a better fit and non-slip, embedded nose grip for all day wear and comfort," reports Midwest Lens. "Sikk Shades’ lenses utilize Flash Electric technology, which blocks short-wave light, the harmful light that leads to eye damage, and allows ample amounts of long-wave light in. This allows the wearer to avoid the distortion and depth perception issues common in most polarized lenses, while providing clear and unobstructed vision, a huge advantage if you’re grinding the parks and streets, hitting the beach to catch a wave, or shredding the slopes." Read more.