New Marketing Campaign for Mykita

“Mystical moonscapes, rock formations and foreign flora and fauna provided the backdrop to the Mykita campaign shoot this year,” reports Midwest Lens. “For the sixth Mykita campaign in collaboration with artist and photographer Mark Borthwick, friends, family and models gathered on Lanzarote, an island of volcanic origin surrounded by the Atlantic Ocean. The stark island with its black beaches, rocky volcanic cliffs and smattering of odd-looking halophytes sets a unique scene with a truly otherworldly atmosphere. The setting – minimalist and fantastical at the same time – provided the framework for unconventional nature images, which – alongside a series of portraits taken in deserted landscapes – make up the visual language of the campaign.” Read and see more.