Monday, May 5, 2014

Hollywood Joins FDA Decorative CL Campaign

The U.S. Food & Drug Administration (FDA), American Optometric Association (AOA) and the Entertainment Industries Council (EIC) have teamed up with entertainment industry-leading artists from the TV series American Horror Story on a first-of-its-kind decorative contact lens campaign to bring the dramatic realities of illegal and unsafe lens use to the forefront. “Artists and technicians work closely with each other, the actors, and doctors to ensure proper fit, vision and safety. We wouldn’t put our actors’ health in danger, and the viewers who want to emulate these characters shouldn’t either,” said technician Christien Tinsley, Tinsley Studios and Makeup Effects Designer for American Horror Story. The campaign launches just in time for end-of-school-year celebrations, a time when students are more likely to purchase and use decorative contact lenses. The premier of the first public service announcement in the series was held April 22nd at the 18th Annual PRISM Awards in Los Angeles. Read more.

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