Thursday, February 6, 2014

Superior Vision Gets Make Over after Merger with Block

After mergering recently with Block Vision, Superior Vision has developed a new logo, tagline, and overall visual identity. A company spokesperson said that the new logo depicts movement and health, evokes the image of an eye, and represents the flow of ideas and interconnected solutions with its broad strokes. The tagline “See yourself healthy” encompasses the idea that vision and eye health is important. Its new image is also apparent its website. The websites for Block Vision and Vision Insurance Plans of America (VIPA) will carry a new transition identity as business operations are merged over the coming months. For current customers, partners, and members, there will be no change in how they do business with their current entity. Read more.

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