"Puma Eyewear enters a new demographic with the latest release of high-quality optical frames: the youth segment of 10-16 year old boys," reports Midwest Lens. "This segment adds to the already existing target wearer of 17-35+, expanding the wear to encompass younger Puma fans. High-energy and fun is a central theme of these newest additions. Color interplays include striking layered effects and marbled coloring on light acetate frames. Simple metallic profiles feature tonal dashes and pop art patterns on temples." Read more.