Despite a high level of product differentiation and large number of players, the competition within the retail eyewear market in the US is not forcing prices down. The near- monopoly situation in the production and distribution of eyewear results in high mark-ups, according to a press release from the creators of a report about the online eyewear company, Fast Market Research. Warby Parker company saw the existing situation as a business opportunity and aims to create a beneficial alternative to the overpriced designer glasses. The company keeps its costs low and sells directly to consumers. Warby Parker has been exceeding its sales targets. Its existing customer base is one of the largest drivers of its growth. To see an overview of the report, follow this link.
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