Unless you have been living under a rock for the past decade, you understand just how much marketing, especially retail marketing, in the optical business has changed. Even this from FramesDirect surprised us. We found the press release on Yahoo! News.
AFEyewear.com, the online eyewear retailer led by a group of military wives dedicated to providing exclusive prices and selection for those who serve, celebrates five years delivering the highest quality eyewear to U.S. military active duty personnel, veterans, retirees and their dependents. AFEyewear.com is the exclusive military discount brand of FramesDirect.com…Before AFEyewear.com, military families had few options available for purchasing eyewear on military bases and while deployed. Read more.