The Tommy Hilfiger Group has introduced its Fall 2013 eyewear collection, entitled Back to University. The new collection of optical frames for men and women is inspired by the Tommy Hilfiger brand’s preppy, collegiate heritage. Celebrating Tommy Hilfiger’s classic, American, cool style, the collection features unisex and women’s optical frames. The collection will be featured in a billboard campaign in key European cities such as France, Germany, Spain and Italy. Print advertisements will be positioned on university campuses across Rome and Milan to support the new collection. Read more.