Saturday, July 2, 2011

NEI Puts a PSA in Times Square

A National Eye Institute webpost notes that "if you're walking around 42nd Street and 7th and 8th Avenues in New York City, take a look up at the CBS Super Screen and you'll see a public service announcement (PSA) from the National Eye Institute (NEI). This 15-second spot, which runs once each hour, will be on display from April through September. Viewed by more than 1.5 million people daily, this PSA reminds people that "Millions of Americans have undetected vision problems" and that it's important to schedule an eye exam. Having a comprehensive dilated eye exam is the only way to know for sure if your eyes are healthy and you are seeing your best." Read more. (It requires a QuickTime plugin).

The NEI is also a great source for videos (many on YouTube) that explains eye conditions clearly to patients, such as the following on glaucoma.

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