Monday, February 14, 2011

Virtual Optician Expanding with Brick N Mortar Opticians

The online optical retailer Zip Eyewear seems to be getting some much needed traction. The company has dodged the three main consumer complaints about buying eyewear online: the inability to ensure proper fit, lens selection, and ongoing eye care. With Zip, consumers select the frames and lenses, if they wish. They pick up the product from one of the 200 local optician working with Zip, which is looking to expand that number this year.

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