“ This February, EyeCare America is reminding seniors that sometimes, 'The Best Things in Life are Free,' and, that you can't put a price tag on love, friendship or the importance of eye sight. This Valentine's Day campaign encourages those age 65 and older to call EyeCare America to see if they qualify for a free exam,” according to an EyeCare America press release. ECPs might want to figure out how to tie into this promotion.
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