Little Things (Like Sears Optical) Don’t Go Unnoticed

CommArts
notes that "With this spot Sponge, Chicago draws a parallel between people missing small, but important details in their daily lives and missing Sears Optical. The big idea: Anyone not going to Sears Optical is missing something. The Result: Increased sales and higher awareness through increased conversation, sharing and spoofing of the spots across social media platforms."