“ A new website, whitecoat.com.au, developed by nib health insurance will rank optometrists and other medical service providers by their charges and patient feedback,” reportsMiVisionfrom Australia. “The website, being launched in early this year, draws on survey information collected from nib members.” It's useful to an extent. Sometimes the health care professional with the worst “bedside” manner is the best professional for a particular patient at a particular time. Then again, optometrists and physicians need to be reminded that their patients are also customers.
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