New Eyewear from Mykita

“Bernhard Willhelm is well known for his extraordinary designs, their innovative cuts and witty references to pop culture. For the Autumn/Winter 2014 season, the brand once again decided to forgo a live presentation and instead used the city of Los Angeles to stage their new lookbook. The resulting images show Bernhard Willhelm’s most recent collection alongside two new models from the Mykita & Bernhard Willhelm sunglasses range: Ursula & Erwin,,” according to Midwest Lens. “A shape traditionally occurring in smaller frame dimensions, the octagonal silhouette is blown out of proportion for Ursula. Like sister hippie-esque model Janis, Ursula features sleek details; the temples as well as the nose pads are not treated or coated. The continued use of this reduced concept streamlines the frame, and the radical lens shape takes center stage.” Read more.