Tuesday, October 1, 2013

Get Your Patients to Participate in World Sight Day

The Vistakon Division of Johnson & Johnson Vision Care, Inc., (JJVCI) has launched a worldwide campaign asking people to "Take the #EyePledge" and promise to get their eyes tested in honor of World Sight Day, October 10. The #EyePledge includes two simple steps individuals can take to demonstrate their personal commitment to get an eye exam and raise awareness of the broader global cause:
  • Take an "eye selfie" photo; and
  • Post the photo through the Donate-A-Photo App by Johnson & Johnson with #EyePledge, or share on social media sites like Facebook, Twitter and Instagram using #EyePledge, and promise to get your eyes tested. 
Participants also can use the Donate-A-Photo app to generate contributions to Sight for Kids. For every photo uploaded on behalf of Sight for Kids, Johnson & Johnson will donate $1, up to $30,000. Sight for Kids has provided free vision screenings to more than 17 million children in Asia Pacific since 2002. Participants can post up to one photo per day using the app, which is available from the App Store or Google Play.

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