“Proof Eyewear recently released their all new Fall-Winter Environmentally Conscious Optics (E.C.O.) Collection,” according to Midwest Lens. “Proof, the global leader in sustainable eyewear entered the industry in 2010 with its handmade all wood collection. In late 2011 Proof introduced the ECO collection blending environmentally friendly, biodegradable cotton acetate frames with certified woods accents. At its inception, Proof’s entire line has been completely sustainable, making Proof the only eyewear company to offer a 100% sustainable collection.” Read more.