Thursday, February 23, 2012

Warby Parker's Business/Social Plan Praised Yet Again

Read this copy that appears on a Fastcompany  post: "Last year saw 500% growth for the online eyewear brand, Warby Parker. The company is disrupting prices in a business historically rife with mark-ups, all while advancing a social mission of bringing corrective eyewear to people who can't afford it." It sounds almost as if every other optician is playing robber-baron, sitting home on Saturday evenings (because they are working Saturday mornings) counting bags of gold coins. Read more because Warby Parker has created a sound business model.

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