Lunettes L'Amy Getting Makeover

L'Amy America recently changed the name of its Lunettes L'Amy collection to L'Amy Paris, according to Eye Surf. With the brand makeover, 200-year-old L'Amy says the collection will "more closely reflect the growth of the brand and represent our renewed focus," meaning that the collection will remain faithful to its European craftsmanship and styling. "In conjunction with the launch of the new logo, we will also be introducing new POP. These visuals will not only reinforce the L’Amy Paris brand and the values which it is formed around, but help to build both a distinctive presence and environment in retail spaces." Read more.