UK Parents Creating Marketing Craze for Baby Sunwear

"It is a sales boom that puts even the most virulent marketing craze in the shade. Cautious parents are flocking to buy sunglasses specially engineered to protect their babies’ eyes from the  sun’s damaging rays, almost from the moment they are born," reports the DailyMail. "Demand for the high-specification designs has taken off to such an extent that one British company has reported sales doubling every year – even though the UK has been experiencing the worst summer weather in decades." Read more.