Eye Candy Gets New Retail Experience

InternationalBusinessTimes reports that "creating a successful retail experience is a clever balancing act of many factors; branding, interiors, product, marketing… miss one vital ingredient and the whole soufflé comes caving in. That’s what makes this interiors, branding and packaging exercise by Belgian designers Creneau International so brilliant. They’ve gone and thrown all the ingredients together, into one super-cool retail cocktail. Designing colour-coded boxes for Eye Candy’s collections of top-brand designer eyewear, the Belgium-based agency have in turn used the packaging as the key element of the store’s interiors… purchase the product and you take with you a part of the interior design." Read more.