Wednesday, September 28, 2011

Eye Candy Gets New Retail Experience

InternationalBusinessTimes reports that "creating a successful retail experience is a clever balancing act of many factors; branding, interiors, product, marketing… miss one vital ingredient and the whole soufflĂ© comes caving in. That’s what makes this interiors, branding and packaging exercise by Belgian designers Creneau International so brilliant. They’ve gone and thrown all the ingredients together, into one super-cool retail cocktail. Designing colour-coded boxes for Eye Candy’s collections of top-brand designer eyewear, the Belgium-based agency have in turn used the packaging as the key element of the store’s interiors… purchase the product and you take with you a part of the interior design." Read more.

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