Shaun's Competing with Tom's in Giving Away Eyewear

"The 31-year-old Scotsman is the founder of Shaun's Shades, a chic, California-based eyewear brand that strives to 'support, empower and help solve the problem of visual impairment and eliminate blindness,'" reports the HuffingtonPost. "Launched in August, the line gives its customers a unique opportunity: all those who purchase a pair of Shaun's Shades sunglasses also provide a pair of eyeglasses to one of 285 million people around the world who suffer from visual challenges as part of a 'buy one, give sight' mission.Thus far, Paterson's firm has provided about 5,000 pairs of free eyeglasses to disadvantaged patients in Honduras and Ecuador, with locations in Haiti and South Africa also expected to follow suit." Read more.