"Investors believe that Warby Parker‘s future is so bright that it needs to wear shades–stylish, affordable shades," says WallStreet Journal.
"Compare that to retail prices that range into the hundreds. Launched online early last year from scratch, Warby Parker leverages
e-commerce to eliminate much of the overhead involved in operating a
brick-and-mortar retail store and passes those savings on to customers....Keen on the model, investors have just placed $12 million in Series A
capital for the company in a round led by hedge fund Tiger Global, with
participation from Menlo Ventures’ Talent Fund and previous investors
First Round Capital, Lerer Ventures and Thrive Capital. The company
previously raised $1.5 million." Read more.
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