Company Uses Those Funky Looking Squares (QR Code) to Increase Sales

Business2Community notes that "over the course of 2010, Fatheadz nearly tripled its sales revenue.  According to Rico [Elmore, the CEO of Fatheadz Eyeware], one of the factors that helped Fatheadz realize exceptional growth this past year was their strategic decision to align with athlete sponsors.  Auto racers are frequently seen wearing cool shades, so Fatheadz established a marketing partnership with USAC (United States Auto Club). At USAC’s race events, Fatheadz gives out souvenir ‘Hero Cards’ to their loyal fans.  Imprinted on the back of each Hero Card is a QR code that brings the user to a mobile-formatted web page that highlights the driver appearing on the front of the card.  From here, users can read more about the driver and order the same eyeware they wear. The result of this novel campaign has been terrific." Read more.