"Obama 'selfie stick' video: End of Western civilization or hip marketing?" asks the Christian Science Monitor headline. "In a BuzzFeed video, President Obama uses a selfie stick, tries on sunglasses, makes 'you’re looking good' gestures, and so forth. Why is he doing this? He gets in a long plug for signing up for Obamacare coverage." See video. Buzz Feed reported that as of yesterday afternoon, people had downloaded the video 54 million times.