Saturday, February 14, 2015

Davis Vision Goes Hollywood--Sort Of

Davis Vision has launched a new platform "to deliver a heightened interactive experience," goes the company's press release. It was a fancy way of saying that it has a web-based tv show.  The site, called Davis Vision Television (DVTV), "is an online gateway to enable transparency, accessibility, simplicity and what's trending in eyewear and eye care. The interactive, stand-alone site now offers both members and non-members access to a public portal for exploring the unique integrated business model and services offered by Davis Vision in a user-friendly, easy-to-understand format." It's ironic that simplicity can be expressed so obtusively. Finally the company offers a simple explanation of its benefits, including the following features:
  • Virtual frame try-on with a selection of over 1,000 options.
  • Educational eye health videos narrated by Dr. Florian M. Safner, OD, Vice President of Professional Services, HVHC, Inc.
  • Social media connectivity.
  • Visionworks retail location search by zip code.
  • DV LookBook magazine showcasing Davis Vision's Exclusive Collection of private label and designer frames, style tips and fashion guide.
Read more.

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