Warby Parker has taken another innovative marketing step. It has teamed up with the educational group 826 National to launch a line of eyewear called Kidd. “The Kidd eyeglasses come in regular and sunglasses model, with a horn rimmed look reminiscent of Grouch Marx,” according to the PSFK Labs website. “Customers can buy prescription sunglasses or regular, in single-vision and bifocal options. To support the Kidd project, Warby Parker has sponsored a print run of two books: Super Awesome Stickman Dude and 826 NYC Review…Proceeds from the glasses and the books go directly to 826 to help them fund their literacy and creativity efforts.” 826 celebrates expository and creative writing in school-aged children. It supports teaching, tutoring, and publishing for students and teachers. The organization has chapters in New York, Massachusetts, Michigan, Chicago, California, Washington and Washington D.C. It intends to open new chapters. Read more.