Tuesday, October 21, 2014

CDC Will Launch Campaign Targeted at Young Adult Contact Lens Wearers

According to Vision of the Industry, the National Academy of Opticianry magazine, "in November, 2014, the CDC will launch a 5-day campaign targeted to young adult contact lens wearers 18-22 years old and to eye care providers. This is a broad outreach campaign that will focus on dissemination of healthy contact lens wear and care information and materials. The CDC will engage with media, social media, and both CDC and partner communication channels and networks to disseminate messages and content." The CDC has partnered with professional organizations to begin a new healthy contact lens awareness effort. As part of that effort, free infographics are currently available through the CDC. Read the article.

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