“Value eyewear leader Modern Optical International introduces four new styles to its G.V.X. Collection for men for Fall 2014,” according to Midwest Lens. “G.V.X. appeals to the business-oriented man whose active lifestyle in and out of the office demands classic, upscale-designed eyewear at an affordable price. Guys who wear G.V.X. frames move in style all day long donning masculine shapes, earth-toned hues, durable materials and refined temple treatments. G.V.X., targeted for today’s modern man, will turn heads without saying a word.” Read more.