Saturday, October 6, 2012
TOMS Activating for World Sight Day
Preparing for World Sight Day (Oct. 11), TOMS will align with the World Health Organization (WHO) and the International Agency for the Prevention of Blindness (IAPB) to generate global awareness about blindness, visual impairment and rehabilitation of the visually impaired. The charitable organization is trying to spread the word both online and offline through the creation of a dedicated microsite, and will be harnessing the power of social media and numerous events. Online, TOMS supporters can go to www.TOMS.com/world-sight-day to learn more about this important issue and find out how they can personally participate. Visitors can also download World Sight Day toolkits that include uniquely inspiring eye charts, and are invited to utilize a new hashtag, #GIVEsight, through social media networks such as Facebook, Twitter and Instagram. You too can generate awareness about the need to improve world vision. It could be a way of generating local publicity. Read more.