According to a company press release, “this holiday season, consumers are invited to join Pearle in helping the world see by supporting OneSight, a family of charitable programs dedicated to preserving and restoring clear vision for those in need,” which is a part of the Luxottica Foundation which is connected to Luxottica, which owns Pearle. “During December, customers can donate their gently-used glasses and help raise money by 'Liking' Pearle's Facebook page. Pearle will donate $1 for every 'Like' (up to $5,000) and will give all glasses collected to OneSight.” So it will pay a dollar for a 'Like,' and every Facebook 'Like' benefits Pearle with some viral marketing, but it will not pay more than five grand—even if there are 100,000 'Likes.' It is a wonder that Pearle finds time to celebrate the holiday season.
No comments:
Post a Comment