Thursday, December 2, 2010

Altered Algorithm Puts Screws to Online Optician

Google announced on Wednesday that it had changed the way it ranks search results so that unscrupulous merchants would find it harder to appear prominently in searches,” acccording to an article posted on NYTimes . “The change was prompted by an article in The New York Times on Sunday about Vitaly Borker, a Brooklyn-based online seller of eyeglasses. [A link to the story appeared on this blog.] Mr. Borker claimed that he purposely shouted at and frightened some of the customers at DecorMyEyes.com because the online complaints actually worked in his favor in Google search results.” The article notes that Google's changes already squashed the search ranking for DecorMyEyes, knocking it off the first page of a Google search result and every page after that for the next 20. For more on this story go to NYTimes.

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