Another First in Optical Retailing

One key to successful retailing: Find a niche and ensure that your store serves that market. Here's a new one, which we found in CharismaMag.“Many Christian groups make it their business to try to cure spiritual blindness. But Eyes of Faith Optical in West Middlesex, Pa., seeks to address spiritual blindness by helping people with their physical eyesight first. The organization is the first faith-based company to be members of the Opticians Association of America.”