"The British art critic John Berger once wrote, “We only see what we look at. To look is an act of choice.” But the irony of a new eyeglass installation in the window of Josephson Opticians is that you cannot not see it. There, in the storefront on Bay Street just north of Bloor, is an eye-catching series of precisely cut cardboard parabolas suspended from the ceiling, all intersected and puzzle-pieced together by horizontal shelves to create a three-dimensional form," according to a post on TheGlobeandMail.
"Squint just so and it resembles the framework of a futuristic hive. Viewed another way, it’s a sculptural vortex. In fact, it’s meant to represent a 'light skeleton,' but more on that later. Because inasmuch as storeowner Josh Josephson can go on and on and on about optical theories, retail strategy and store design, the subtext of the installation is a tribute to his mother."
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