BBC Program Takes on Britain's Optometric Industry

"The daytime consumer programme [BBC One's Rip Off Britain], ...focused on what it claimed was the disproportionate price of spectacles compared to the price of manufacture...The programme took its findings on to the street to ask the public their opinions, which were negative. One patient exclaimed that the BBC’s findings made owners 'worse than bankers,' and another said spectacles were 'a blatant rip off.'" For more on the story, go to Optometry Today and BBC One. Is there a moral for American eye care professionals?