"It takes serious commitment and attention to detail, and it only happens when a unique product tells a simple story worth telling. As a marketer, you’re impressed, and as a consumer, you’re ready to take out your wallet. Traps Eyewear is one of those impressive brands that pulls it all together," reports the Biddeford Courier. "The Portland-based startup’s designer eyewear – made with wood from salvaged lobster traps – is a high-market and eco-friendly concept, yet deeply rooted in our state’s cultural identity. No one recognizes the significance of this harmony more than Traps founder John Turner." Read more.