Wednesday, November 26, 2014

Warby Parker’s Brick & Mortar Stores Seem a Success

“Warby Parker has made a name for itself by selling affordable, hipster-chic eyeglasses through a website, avoiding costly store expenses and licensing fees,” starts the Wall Street Journal post that appeared last week. “While that business has thrived, the startup’s promising next act is taking shape in a chain of storefronts dotting trendy retail neighborhoods from Boston’s Newbury Street to Abbot Kinney Boulevard in Los Angeles. Warby Parker is shaking up the glasses industry by offering home try-ons, online ordering and prescription frames for under $100. Co-founder and Co-CEO Neil Blumenthal discusses. Warby Parker’s eight brick-and-mortar stores are now collectively turning a profit, says Dave Gilboa, the company’s co-founder and co-chief executive. The stores sell an average of $3,000 a square foot annually, higher than most retailers not named Apple Inc.” Read more.

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