Alcon launched a national television, print, and online media campaign for Air Optix Colors contact lenses. The campaign, directed at women, features 15- and 30-second tv spots on major networks such as NBC, CBS, TNT, TBS, Lifetime, Oxygen and more. A full-page ad will appear in magazines such as Glamour, Seventeen, Nylon, Teen Vogue and OK! In the tv ads, brown-eyed model Sofia changes her eye color to sterling gray with Alcon’s contact lenses. Consumers see her eyes before and after. The ad encourages viewers “to try on” their perfect color at www.AIROPTIXColors.com or by visiting an eye care professional.The company launched the campaign not only to promote its product but to “ensure that patients understand that Air Optix Colors contact lenses are prescription medical devices that require a visit to their eye doctor,” said Lynn Smith, Head of US Marketing for Vision Care at Alcon. Read more.