"Will.i.am is bouncing with enthusiasm," starts the Women's Wear Daily post. "Perched on a gray leather
and concrete built-in sofa in his sleek black recording studio (which
looks like the modern-day version of the villain’s den in the James Bond
classic 'Dr. No'), he is discussing his newest venture, ill.i Optics by
will.i.am. The dual-gender optical and sunglass line launches Sept. 16
in selected retailers worldwide." Read more.