“Here’s a typical day at many …[practices or optical shops for that matter, the bosses, doctors, or you] consider how to bring in more patients because the insurers are squeezing prices and competitors are ramping up advertising. …[ECPs] rush …seemingly without enough hours in their day. Meanwhile, patients sit in the waiting room, growing frustrated (and those calling the hospital sit on hold), even as exam rooms are empty and multimillion-dollar equipment sits idle. What’s going on here?” That’s the question asked by strategy + business. Here’s its answer: Apply four specific of industrial engineering. It’s written for hospitals, but the article’s principles could apply to any optical shop or optical practice. Read more.