Saturday, March 29, 2014

British Retailer’s Marketing Campaign Increases Sales

Marketing Week reports that the British retailer Vision Express “launched its ‘Vision. Taken Seriously’ campaign, created by agency Dare, last month and James White, Vision Express’s head of brand marketing, told Marketing Week that it has already helped push sales up by double-digit figures. He said the campaign is the first stage in plans to cement Vision Express as the authority in the industry.” Read more.

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