"The World Sight Day Challenge is a major fundraising campaign
coordinated by Optometry Giving Sight which is designed to raise funds
for projects that provide vision care, local training and infrastructure
support for people who are blind or vision impaired due to uncorrected
refractive error – simply the need for an eye exam and a pair of
glasses," according to
Optometry Giving Sight. "Optometry Giving Sight is calling on all members of the optometric
community to join the global movement to eliminate avoidable blindness
by taking the 2012 World Sight Day Challenge. There are many ways to get
involved. Participating optometrists may donate a day of eye exam fees,
or a small amount from each pair of glasses sold throughout the month.
They may also hold a staff-led fundraising event, or invite patient
donations throughout October. Optometric companies can also get
involved, by making a company donation, or holding an event in their
workplace. Optometry students from around the world also take part in
the Challenge. Watch the short video and follow the prompts to register
here."
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