Former WNBA Star Behind New Online Eyewear Company

Endress Posing for her new company, Ditto

"Now a new eyewear startup in San Mateo, Calif., is taking a different approach from its upstart competitors. Rather than sell its own line of glasses, Ditto partners with 20 eyewear brands, such as Ray-Ban and Persol. Shoppers can try on hundreds of frames in videos of themselves, using their webcams," goes the post on Business Week. "Prices are comparable to brick-and-mortar stores. “We can coexist, and we will—whether [retail chains] like it or not,” says Kate Endress, who launched Ditto in April with former engineers from Google (GOOG) and Nokia (NOK) and has raised $3 million. 'Certain people want to buy online, but there’s always a place for a retail location.' Endress, a basketball star at Indiana’s Ball State University who played briefly with the professional Connecticut Sun prior to an investment banking stint at Citigroup, got her MBA at Stanford in 2011 before launching Ditto. She says more than 13,000 try-on videos have been created on the startup’s site. She won’t disclose sales." Read more.