Visionworks, the largest wholly owned U.S.-based optical retailer, has
changed the name of its 28 EyeMasters stores in the Dallas-Fort Worth
area to Visionworks. The company says that it is more than a simple
name change and it promises a deepened commitment to extraordinary
service, selection and value for North Texas consumers. The stores have been refurbished and will offer a larger selection and variety of eyewear.
Read more. This is second time the chain has rebranded stores in recent months.
Thanks for this information about the rebranding. This reminds me of optical shops in my neighborhood.
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