"According to today's edition of
MF Fashion, the British stylist, Vivienne Westwood, yesterday signed a five-year licensing agreement with
Allison for the production and distribution of eyewear. The company belonging to the It Holding Group will therefore take the place of Filos, owned by the German Metzler, which was acquired by the Chinese company, Moulin," according to a
Mido News 365 post. "The agreement is for the production of frames for unisex and women's sun
and sight eyewear, each category starting with about twenty models. The
collection's debut is due to take place at Silmo, Paris, next October.
The distribution network, which will be managed by Allison, covers the
British brand's boutiques as well as top-level opticians.
The eyewear is positioned in the medium-high price bracket and the aim
is to achieve billings of 15 million euros over the next five years ."
Read more.
No comments:
Post a Comment