Online Retailer Increases Competition

Competition from online retailers will increase. Here's an example of a recent LensWay promotion: "Sit back and relax with the AutoRefill program from LensWay.co.uk, the online glasses and contact lenses retailer, giving you the chance to order your contact lenses online and opt to receive an automatic refill every month on a day to suit you, delivered free of charge directly to your door. What's more, you'll get an exclusive 5% discount on every refill order you receive. And with no commitment, you're free to cancel or reschedule your refill at any time. As an added incentive, LensWay.co.uk is also offering customers that join the AutoRefill program the option of a free pair of glasses with 50% off a wide range of lenses, as well as 25% off a new pair of sunglasses!" Read more.