In a recent global study to determine the hierarchy of vision-corrected patient needs, seeing better was the most important consideration for selecting eye care products. The Needs, Symptoms, Incidence, Global Eye Health Trends (NSIGHT) study surveyed 3,800 spectacle- and contact lens-corrected subjects, 15 to 65 years of age, from seven different countries (China, Korea, Japan, France, Italy, United Kingdom, United States).
The study indicates that product benefits relating to vision quality are highly important to patients worldwide. When researchers asked patients to trade off various functional needs relative to eye care products, patients said comfort was only half as important as vision quality. "NSIGHT validated that clear, crisp vision is a top priority for our patients," commented Carla Mack, O.D., F.A.A.O., director, Global Medical Affairs for Bausch + Lomb.
The eight categories of eye care product benefits, in descending order of importance to patients, were vision, health, environment, eye condition, convenience, comfort, personal performance and personal appearance. Surprisingly, comfort came in sixth out of eight possible categories.
The study indicates that product benefits relating to vision quality are highly important to patients worldwide. When researchers asked patients to trade off various functional needs relative to eye care products, patients said comfort was only half as important as vision quality. "NSIGHT validated that clear, crisp vision is a top priority for our patients," commented Carla Mack, O.D., F.A.A.O., director, Global Medical Affairs for Bausch + Lomb.
The eight categories of eye care product benefits, in descending order of importance to patients, were vision, health, environment, eye condition, convenience, comfort, personal performance and personal appearance. Surprisingly, comfort came in sixth out of eight possible categories.
No comments:
Post a Comment