Beginning Jan. 12, new Crizal Alizé lenses will be available to ECPs and their patients in both Rx and Finished Single Vision (FSV) in the same materials as the prior generation with two exceptions, the discontinuation of FSV AS Thin&Lite 1.60 and the launch of three new materials: FSV 1.5 Transitions VI Gray, FSV AS Airwear Transitions VI Gray and FSV AS Thin&Lite 1.67 Transitions VI Gray.
The new lenses reportedly will offer the following:
- Cleanability: With a contact angle of 116°, they feature an enhanced top coat. The company says that even after 20,000 cleanings, more than 98 percent of the super-hydrophobic top coat remains, thus protecting the lens from scratches that can result from regular cleanings.
- High Surface Density (HSD) Process: Essilor’s HSD process is said to densely packs the top coat molecules together, so nothing can stick to the lenses.
- Double-Sided Integrated Hard Coat: The integrated hard coat continues to deliver scratch resistance and durability that can easily withstand life’s daily wear. Pad Control System™: More than ever, Essilor’s exclusive Pad Control System ensures the ultimate edging precision.
The new lenses will be accompanied by a major marketing campaign, as reported by
VisionMonday: "
Essilor of America, Inc. announced the launch of a national consumer advertising campaign for Crizal No-Glare lenses. Designed to inform patients about Crizal and drive them into independent eyecare professional (ECP) practices, the multimedia national consumer campaign, which will kick off on March 7, includes television, radio, digital media, and print, as well as public relations."
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