According to
OregonLive, entrepreneur Hayden Hamilton wondered why contact lenses cost so much. "He concluded there was no good reason for contacts to run $20 a box or more, other than pure profit for the handful of manufacturers that control the market. 'It just seemed to be one of those things where the marginal costs are very small,' he said. So in November, he launched
Luminous Lens, an online site that sells contact lenses for $9.99 a box."
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